What is the Grofern business model

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GROFA® is a strong, future-oriented and proven House of Brands® for premium brands in the fields of bikes, sports and consumer electronics with headquarters in Bad Camberg. As a leading value added distributor, we share our passion for sport and athletes with our customers, partners and suppliers.

We have made it our business to place top-of-the-line brands in the national and international market, to promote them and to sell them through various channels in the bike, sports and consumer electronics retail market. In daily business we are strong salesmen and creative marketers who successfully promote authentic brands and innovative products.

With our expertise in value added distribution and a business model based on long-term partnerships, we have been shaping the retail distribution market of the future since 1980 with progressive and excellent sales strategies. We never stop, we always go ahead. We create added value for brands, products and people.

We are loud and confident

We think proactively and ahead

We act proven and add value