What is web marketing design

Why web design is at home in online marketing today

08.04.2021 – 07:30

talklick media design

Dusseldorf (ots)

In the early days of the Internet, a website for companies - if they could afford one - was more like a digital business card. The Internet has developed rapidly in recent years, has become the social web and has grown into a powerful marketing medium. With it, the requirements for web design have also changed - the marketing-relevant functions of a website such as usability and SEO determine the design.

Pay attention to or break conventions in web design?

The question about the conventions in web design is especially important when web designers work freely and create unusual and unusual websites. Many web designers break the conventions and deliver impressive results that fail in practice because they ignore the requirements and web experience of the user. Every website is there for its visitors - they should take advantage of the offer or take an action there. Conventions are the result of visitor behavior and therefore factors such as usability, responsive web design or navigation structure are important for the success of a website. Clients often have their own ideas about their website and expect the web designer to implement it precisely. But what the client likes himself does not always correspond to the intention and expectations of the visitor.

Are modular systems making the profession of web designer obsolete?

Most of the major hosting providers have expanded their offerings and are now offering their customers inexpensive modular systems with which they can use templates to create their own website without any programming knowledge. The advantage is certainly that companies with a small budget or sole proprietorships can get a website for little money. But due to the lack of experience in design and SEO, very few in the search engines are competitive with professionally created websites. The profession of web designer becomes more and more important, the better the web designers react to new developments in the market and orient their services to the needs of their target group. Because good web design delivers more than just a website, it creates added value for the client.

What is getting older, web design or online marketing?

Meanwhile, the Google algorithm doesn't like text-overloaded websites either and prefers good content. Redundant texts overloaded with keywords, for example, tire visitors and thus increase the bounce rate. A qualitative and target group oriented content is the soul of a good website. It is the linchpin of almost all measures in modern online marketing and will keep this role. That is why web design and online marketing can no longer be separated from each other.

Mirzet Ekic is a web designer in Düsseldorf and looks after StarUps, small and medium-sized companies in the field of online marketing. More information on the website www.talklick.de

Press contact:

Mirzet Ekic
[email protected]

Original content by: talklick media design, transmitted by news aktuell