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How to get traffic to a brand new website without spending any money

I know how you feel.

You have been looking forward so much to the launch of your brand new website, but then you have to realize that it is not getting any visitors.

You've read a few articles on various marketing blogs trying to figure out how to fix the problem, but no matter what strategy you try, you can't drive traffic.

Your frustration is normal. I myself have often faced a similar situation. For my first website, I even used up all of my savings, cleaned toilets, and picked up trash to pay for an advertising agency.

Can you guess what happened?

The agency pocketed my money and didn't produce any results.

Most marketers wouldn't tell you, but there are two main reasons why a brand new website doesn't get traffic (aside from the fact that you don't have money to spend on advertising):

  1. Marketing is a long term strategy - Pretty much every marketing strategy is a long-term strategy, which is why the first results appear after six months at the earliest, but it often takes longer.
  2. Your execution must be flawless - If you do not implement your strategies perfectly, you will not get any results.

Of course, that doesn't mean that you can't achieve results or generate sales in the short term, you just have to adjust your strategy a little.

I thought that I would like to write a slightly different article today, so I'm going to explain to you now what you have to do in the first twelve weeks after the launch of your website.

I'll show you the tasks that need to be done each week, and if you conscientiously implement all tactics, you will soon be making money.

But first I would like to briefly mention that you do not have to spend any money on any of these 12 tactics. I also have to point out that each of these strategies is extremely time-consuming, for example writing blog posts, and since you have to take care of your business on the side, you have to manage your time well.

My strategies are suitable for both B2B and B2C companies. They are suitable for online shops or for SaaS companies. Follow the steps below.

Week 1: Leave helpful comments on blogs

Do you know the Mashable website? It was founded by Pete Cashmore.

When he started the site as a competitor to TechCrunch, nobody paid him any attention back then because he lived in Scotland and not in Silicon Valley.

And did he let it stop him? Of course not!

What did he do? He has left comments on every known tech blog. But he didn't just write a comment, his comment was often the first comment.

In order to be able to write a comment, you usually have to enter your name, a URL and a message.

If your comments are helpful and not intrusive, this can help drive traffic to your website as some readers will click your name and then be redirected to your website.

Some popular blog posts are read by millions of people every week, and you could forward some of those readers to your own page.

If possible, you should write the first comment so that your comment is always at the top. Of course, your comment must also be helpful and contribute to the topic.

If you offer marketing products or run an advertising agency, a marketing blog would be a great place to comment. But what would happen if you left a comment like this:

Great article! Keep it up!

Nothing. If you want to get more traffic, you have to put in a little more effort and write a comment that contributes to the discussion.

Here is a good example:

Neil, thanks for the helpful tips on driving traffic with a brand new website. I noticed that you hardly mentioned search engine optimization at all in the article.

I know SEO is a long-term strategy, but wouldn't it still be better to take care of SEO right away to get great results on Google faster?

I would recommend any new website to do keyword research right away. You could use a free keyword program for this, e.g. B. the Google Keyword Planner. You can enter a competitor's URL and get a list of suggested keywords and the associated cost per click.

Then you could then use the keywords that are used less often but still have high cost per click on your own website and thus gain more traffic and customers faster. Keywords with a high cost per click are usually better at attracting customers.

Do you now understand what is meant by a helpful comment?

This strategy works!

Jared runs Skincare by Alana and is still using that strategy today. He and his wife run a successful online shop and leave comments on popular blogs that are also about skin care and personal care products.

In this way, they gained 931 visitors and twelve new customers in the first week.

It's not a lot, but you have to start somewhere.

I myself have been using this strategy for years, but I not only leave comments on blogs, but also in posts on social networks and forums.

The screenshot above shows that my Quora responses were viewed 1.9 million times.

Here is one of my posts:

I link to my website from the answer and in this way forward traffic to my blog.

My answer is very long and detailed, but it still wasn't a lot of work because I simply copied part of my blog post and pasted it as a comment in Quora.

Google did not impose penalties for duplicate content. 😉

In the first week, you should write about 10 helpful comments per day. 20 comments would be better, which shouldn't take more than 2 hours a day if you have never written comments.

I only need 50 minutes to write 15 comments, so you should plan around 1 hour for this task in the first week after launching your website.

Week 2: Helping other users on Twitter

Before I go into exactly week 2, I would like to briefly point out that you should continue to use the strategy from the first week.

In the twelfth week, you should therefore take care of all twelve tasks.

Of course, you don't have to plan so much time for each of these tasks, but you should still carry out them. For example, you could only write five comments a day instead of 20.

In the second week we take care of Twitter.

I learned this strategy from my brother-in-law, Hiten Shah. He used it for our start-ups Crazy Egg and KISSmetrics as well as for his newest company FYI.

Hiten has made a name for itself with Twitter. Although I and other brands have more Twitter followers than my brother-in-law, he has a lot more influence on his fans.

Lots of influential people are talking about Hiten's new company on Twitter.

He's used Twitter to connect with well-known entrepreneurs, including the founders of HubSpot and Drift.

But why are Hiten's posts so popular on Twitter? Here is his secret:

  1. Help
  2. Help
  3. Help

No, I'm not kidding. He doesn't use Twitter to promote his business. He used Twitter to help other people.

To better understand his strategy, take a closer look at his Twitter profile.

If you take a closer look at the tweets above, you will notice that Hiten mainly shares tips and advice. His company is almost never mentioned.

He's also always happy to answer questions from his fans.

Not all of his fans will follow the advice, but he is always happy to share his knowledge. Here is one of his responses to a tweet:

He also likes to share helpful tweets from other users with his followers. It doesn't matter to him whether you are a well-known influencer or unknown. If your post is helpful, they'll be happy to share it.

That's why his product FYI has been shared on Twitter so often. Because he's always so helpful, his fans want to return the favor and don't even have to be asked to do so.

However, Hiten's strategy is very time-consuming and the results are not immediate. However, there is a trick to getting results quickly.

Search every day on Twitter for users who tweet about one of your competitors. If these users have a question about a competitor's product or service (or want to complain), you can answer their questions.

Don't mention your own company or your products, just be helpful.

The user will wonder and then ask why you are helping your competitor. You're so nice and helpful, that's why the user wonders what service they would get if they bought one of your products instead.

Helpfulness pays off in the end, because many users will buy your product instead.

And if you really try and are really helpful, then users will soon start promoting your products even though they are not actually using them themselves. Here is a post from a follower of Hiten who mentions their product FYI even though the user has not tried it himself.

His helpful manner has made Twitter the biggest source of traffic for his new business. Twitter accounts for approximately 25% of total weekly traffic.

Week 3: Find small affiliate partners

There are always potential sales partners, no matter what industry you are in. Here is an article on affiliate marketing.

At the beginning you probably don't have your own affiliate program with a commission model for your sales partners.

In this case you can use the Tune software. There are numerous affiliate marketing programs out there. With a targeted Google search, you are sure to find the right solution for your company.

Many people turn down partnership with a new company because your product is unknown and has not yet proven itself.

You haven't yet proven your offer, but you shouldn't give up hope right away.

I want you to use ConvertKit's strategy for week three, which made the company over a million dollars in one month.

ConvertKit analyzed the websites of its competitors to find out which company had an affiliate program, including Aweber.

The companies with an affiliate program were then recorded in a list and then compared with another company on Google, for example “Aweber compared to…”.

Then ConvertKit contacted the website operator and asked him to be mentioned in the article or to write an article about ConvertKit, like this one:

If the website mentions one of your competitors, it should be ready to mention your company because it is an additional source of revenue after all.

Send at least ten requests a day. The website usually doesn't mind adding another affiliate link if that allows them to earn more commission.

Compared to other strategies, you gain relatively little traffic with this tactic, but the users are often willing to buy because they have been looking for a product comparison.

When a user enters “Company X versus Company Y” on Google, then they are looking for the best product for their needs, which is why this strategy is particularly good for customer acquisition.

Week 4: Finding Guest Authors for Your Blog

This strategy is one of my favorite strategies.

I have used it successfully to attract over a million monthly visitors to my startup KISSmetrics.

The KISSmetrics website now links to NeilPatel.com because I purchased the website.

How much traffic did the KISSmetrics blog get with my strategy?

At the best of times it was 1,260,681 visitors per month.

The strategy is very simple. We looked for writers with a lot of fans and then had them guest blogs.

We posted a job posting on Problogger to find guest authors.

Here is the job posting:

Are you a marketer? Do you know about marketing and advertising?

Great, then this is the perfect job for you.

KISSmetrics is one of the leading companies in the field of web analysis. We work with experienced writers who are familiar with marketing and analytics.

We're looking for writers with a passion for marketing to join our team. We are looking for authors in the following areas:

  • SEO
  • Content marketing
  • Social media
  • Web analytics
  • Conversion Rate Optimization
  • Paid advertising
  • Web design
  • Branding
  • Email Marketing

Check out our blog for examples of the types of articles we're interested in: [insert your blog's url here].

We are interested in a long-term cooperation. If you are interested, send us a few suggestions for topics. We will then choose a topic and ask you for an outline. Then you can write a test article for our blog.

The article should contain between 1,000 and 3,000 words, but we are less interested in the number of words and more in the quality of the content.

We are looking for authors with the following qualities:

  • Interested in a long-term cooperation
  • At least 1 year of professional experience as an author
  • Good basic knowledge of digital marketing
  • Ready to do your research and learn more about marketing
  • Has excellent grammar and spelling and a good command of English
  • Structured work and compliance with deadlines
  • Has its own fan base and is ready to share its articles with its fans and followers

How to apply:

Send us an email to [insert your email address here] with the subject line “Application as an author”. Your email must contain the following information:

  • Tell us who you are
  • Links to your profiles on social media
  • Why are you applying for this position and why should we choose you?
  • Links to up to three of your articles
  • Your asking price for 500 words

With this strategy, I've been able to publish five new blog posts per week and drive the blog's traffic to over a million visitors per month. The guest authors have shared their articles with their fans on social media every time, bringing new readers to the blog.

From 50,000 visitors per month, we suddenly got requests with suggestions for free guest contributions from other authors. We gradually changed our model and in the end we only worked with guest authors who wrote for our blog for free.

Over time, as your blog becomes better known and more popular, you will also receive such offers.

With every new guest author, you also expand your reach because you get access to their target group and fans on social media.

Week 5: Develop podcasts and interview experts

Do you know my Podcast Marketing School? If not, you should listen to a few of the episodes.

My co-host Eric Siu and I share helpful marketing tips and great advice in every episode (in under 5 minutes).

I'm not saying that you should copy or subscribe to my podcast (although I'd appreciate it, of course).

Instead, copy the strategy from Eric's Podcast Growth Everywhere. For his podcast, he interviews an expert every week.

You don't have to have a weekly podcast, but you should do at least one interview per month.

Then share the podcast on your website and make it an integral part of your blog.

Then ask the interviewed experts to share the interview with their fans. They can share the episode with their interview on their social profiles, on their own blog or in their next newsletter.

Eric is now a well-known marketer, but was relatively unknown at the beginning of Growth Everywhere.

Here are the results he owed this strategy:

It gained over 15,300 visitors per month. That's a lot of traffic considering he wasn't using targeted growth tactics for Growth Everywhere at this point, and you can get similar results.

The key to success are targeted interviews with industry experts. In this way, the traffic gained is always relevant and can then be converted into paying customers.

Here is a video that explains how to start a podcast:

You can invest in expensive basic equipment, but it is better to use your computer's built-in microphone for the first few episodes until you get the first results with this tactic.

Read this article to get your podcast well known.

W.also 6: Become a “Rising Star”

Do you want to get famous? Of course you want that ... who doesn't want that?

Now you are probably wondering what a “rising star” is, right?

It has to do with Facebook groups.

Regardless of the industry or company, your ideal customers can certainly be found in a Facebook group.

Search specifically for niches that fit your products or services and join groups that have at least 1,000 members.

Avoid groups with over a million members, however.

Groups that have between 1,000 and 17,000 members are ideal, as they i. d. Usually have enough traffic without your contribution getting lost in the crowd.

Join some of these groups, then post four to five posts in the first month.

If your contributions are helpful, they will be commented on and then you will be awarded the “Rising Star” award.

You get this badge if enough users interact with your posts, and if you later mention one of your products, the post will not only be noticed, the users will also be curious and visit your website.

The key to success in a Facebook group is the number of comments and replies. If you simply share a link to your website, you will only get a few visitors and your posts could even be marked as spam.

However, if your contribution is helpful and if you really respond to the questions of the users in the group, you can easily share a link to your website every now and then and get more clicks that way.

However, if your posts are not helpful and are not commented on by anyone, you will not gain any traffic with the Facebook group.

I run a private Facebook group with 2,616 members.

If you share an interesting post in my group, you will be featured as a “Top Recent Post”. With my 2,616 members, I can send an average of 119 to 184 visitors to my website if I share a particularly interesting post.

But you don't have to set up your own group like I did, you can just join existing groups and save so much time.

Week 7: Publish content together

Have you ever thought about working with another blog? You don't need a large audience to find potential partners to collaborate on.

Why not?

Because, while most large blogs have an audience, they often don't have the time to write and publish new articles on a regular basis.

I am a good example of this myself. I've published so many articles in collaboration with other writers like this one:

And this one:

And this:

The co-authors do most of the work and get publicity for it.

I have now gained over 1 million readers with these detailed instructions. Creating such a detailed guide takes a lot of time, so you don't necessarily have to write guides.

Instead, you could blog together, host a webinar, publish a white paper, or choose another format.

In Brazil, my team and I worked with the Hotmart company.

Hotmart wrote articles about Ubersuggest and then even produced a video about SEO, which of course also mentions my team and Ubersuggest.

For this reason, most of Ubersuggest's users are from Brazil.

However, if you want to produce content in collaboration with other companies, you have to be willing to do your part.

To do this, get in touch with other websites in your industry and suggest that they work together first. Reassure them that you don't expect much from them, then mention the benefits of working together.

Make sure that you mention not only your own company but also the partner company.

Week 8: Product Launches

Have you heard of drift?

Drift is a sales and marketing chatbot program.

I especially love your use of Product Hunt. Every time the program introduces a new feature, the feature is published on Product Hunt.

As a young company, you probably don't have that many new product launches, but you should share all future products on Product Hunt and maybe even on a subreddit.

So why not just announce the launch of your new website on Product Hunt or Reddit?

It doesn't matter if your website was launched a few weeks ago, because the website has not yet been officially announced. 🙂

Product Hunt is really great for driving traffic. When FYI was announced on Product Hunt, the product received 1,000 votes. The strategy was so successful that the co-founder of HubSpot offered his help with fundraising.

I'm following a similar strategy with Ubersuggest. I cancel every new function on Product Hunt and have already gained 12,319 visitors in this way.

Here is the key to success on Product Hunt:

  • Collect as many votes as possible as quickly as possible, preferably within the first hour (ask all your friends, employees and colleagues for help).
  • Before sharing your own product, familiarize yourself with the website and the community. It would even be better if you don't enter your product yourself, but if you don't know an active Product Hunt user, you can submit your website yourself after actively participating on the platform.
  • Reply to every comment to increase your engagement rate.
  • It is best to submit your posts as early as possible around 4:00 a.m. (Time zone: Pacific Standard Time), because Product Hunt is reset every night.

I know that young companies in particular shy away from advertising their own company and their own products, but you have to get used to it. There is really nothing wrong with promoting your own company. If you don't apply for it, nobody will do it.

Week 9: Instagram

What do you think of Instagram?

Some hate it, others love it, but it cannot be denied that it is one of the most popular social platforms in the world and as influencer marketing is becoming more and more popular, Instagram is now one of the most effective advertising channels.

Every time Kim Kardashian shares a new product, it sells out shortly afterwards.

In this way, companies like FitTea achieved sales in the seven-digit range overnight.

I know what you are thinking now. You think, "I can't afford to work with Kim Kardashian." You're right there.

You can assume that influencers who have over 1 million followers are too expensive. Influencers with more than 100,000 followers are also likely to be asking too much money.

Instead, look for micro-influencers with at least 10,000 followers who deal with the topics of your industry and therefore have the perfect target group.

Then get in touch with these influencers and offer them some money or a commission in exchange for promoting your products.

But you shouldn't pay them for a post in the news feed, that would be too expensive, pay them for an Instagram story instead.

Instagram users who have over 10,000 followers can use the “Swipe Up” function. The Swipe Up function enables links to be incorporated into Instagram Stories, so the user only has to swipe his finger up to call up your website.

Most influencers don't charge a lot for a story because it's only accessible 24 hours a day.

Influencers with 10,000 to 20,000 followers often only charge a few hundred euros for the production of three stories in a period of two weeks.

I prefer the story to a normal post because that way I get more traffic and can better follow the acquired customers of each campaign.

You can use sites like Influence to find suitable influencers.

My friend Timothy Sykes uses this page a lot. He often works with influencers who have several million followers because in his case it's worth it and his campaigns are always profitable.

If one to two percent of users visit your website, the campaign is a success. Although this strategy does not lead to tons of new visitors, the visitors that are won convert better because they have already been convinced of your product in the story.

Week 10: Wikipedia

Have you ever toyed with the idea of ​​using Wikipedia as a traffic source? Neither did I until I attended a marketing conference a few years ago and listened to a speech from Comedy Central.

The speaker revealed in his speech that the Comedy Central website has several million visitors every month. Not really surprising, because it is a very well-known television channel.

What surprised me, however, is the fact that over 100,000 of these visitors are from Wikipedia.

You read that right Over 100,000 visitors per month to Wikipedia.

How is that possible?

The television station registers as a user on Wikipedia and mentions Comedy Central in numerous posts when this makes sense.

Before you start listing your business in hundreds of articles on Wikipedia, however, you should realize that you are unlikely to get the same results.

In your case, a few hundred visitors per month would certainly be more realistic. Over time, you might get a few thousand visitors a month.

To do this, edit articles in which your website is not mentioned, but don't just put a link on your website, but provide really helpful and meaningful information.

I want you to work on 12 to 15 articles in week 10. You can then search for other articles and add a link to your website there, but only if it makes sense.

This way you won't get tons of new traffic, but you will still get a few new visitors.

Here are the guidelines for editing articles on Wikipedia.

Week 11: Participate in a virtual event as a speaker

Your website should already be getting more traffic. Maybe not a lot of traffic, but especially qualified visitors.

I will now show you how you can use your visitors to appear as a speaker at a virtual event.

Search Google for virtual events in your industry. You should find it here relatively quickly.

It does not matter whether the virtual event requires money for participation or whether participation is free. Offer your services as a speaker and for promoting the event.

Many organizers will gladly take advantage of your offer, as the costs of holding a virtual event are relatively low, which means that the conference can easily be extended by a day or two if you can find good speakers and topics.

Mention your company during your speech to attract new traffic and customers. But that is not the main reason why you should be a speaker at a virtual conference.

Often times you can ask the conference organizer for the list of participants after the event is over. Of course, it always depends on the data protection guidelines of the respective event.

Of course, you must not violate the General Data Protection Regulation.

However, many virtual conference organizers like to share the list of attendees with their business partners afterwards.

This list has tons of contacts you can share your blog posts and products with.

Week 12: Scripts and Tools

I love search engine optimization because it's the ideal long-term strategy. However, to be successful with SEO, you need backlinks.

The more relevant websites link to your site, the better.

Many backlinks lead to more referral traffic in the short term and to more search traffic in the long term.

As proof, just take a look at my referral traffic:

Each of these pages will send several thousand visitors to my website.

And how do you build as many backlinks as possible?

Under no circumstances should you buy your links, that's for sure. Manual link building takes a lot of time and is no longer as effective as it used to be.

You could instead develop a tool or program like my SEO Analyzer. This tool gave me 2,369 natural backlinks from 450 domains.

You probably think now that developing a program is very costly and time consuming. Not necessarily. You could buy an existing program for your website. They are often available at a bargain price. In this way you will soon gain new backlinks and not have to lift a finger.

For a website in the real estate industry, for example, an app for calculating the mortgage would be ideal. Now guess how much such an app would cost.

Only $ 13. You read that right, only $ 13! Totally crazy, isn't it !?

On the Code Canyon website you will find numerous other tools for every industry and topic.

You can simply choose a tool and then install it on your website relatively quickly and easily.

Open Code Canyon and search for a suitable program for your site. You will surely find what you are looking for quickly.

Don't forget, however, that you have limited control over a purchased program. But that's not bad, because you have to start somewhere. You also build links with a purchased tool.

Conclusion

Although you won't immediately send thousands of new visitors to your website with the above strategies, you can certainly increase your traffic by a few hundred visitors. And a few hundred visitors are better than no visitors at all!

If you combine all twelve strategies, you will increase your traffic to several thousand visitors in no time at all. To do this, however, you have to conscientiously implement each of these strategies every week ... no matter howstupid the strategy may seem to you.

With my strategies you will gain qualified traffic, which can later easily be converted into paying customers. You only have to take 12 weeks of your time and conscientiously implement all tasks.

This is a lot of work at the beginning and takes a lot of time, but you will get used to it over time and can later complete the tasks faster with a little practice.

What do you think of my strategies? Are you already implementing them?

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