Will LinkedIn XING be buried

Network economy

After a year of vacancy, the professional social network Linkedin has a new boss for Germany, Austria and Switzerland. Until now, European boss Ariel Eckstein had been in charge of the business.

© LinkedinTill Kaestner

Anyone looking for Till Kaestner on the Internet will find the online profile that Kaestner maintains in the professional social network Xing as the first entry. For the 42-year-old architect who studied, this does not contradict the job he has held since Tuesday: Kaestner will now manage the business of the American Xing competitor LinkedIn in Germany, Austria and Switzerland. "It's always about recognizing and being awake which functionalities of a network help the user," Kaestner says in an interview with this newspaper. The observation of the competition is part of it.

This is particularly important for Kaestner's new job. Although Linkedin leads the list of professional networks with more than 200 million members around the world, Xing AG is the market leader in German-speaking countries. While the Americans have more than 3 million members here, the Hamburg-based company has 6.1 million registered users. According to Kaestner's will, something should change in this ranking with his attitude, even if he explicitly does not put membership growth above everything, as he says. "The most important signal is that we are emphasizing our concentration on the German-speaking, but above all on the German market," says Kaestner, assessing the importance of his new role.

He also sees his employer at an advantage, as he notices with a small swipe at the competitor. “Germany is an important economic area with a high export share and thus an exciting market for an international network like LinkedIn.” By contrast, two years ago Xing buried his ambitions to expand into Turkey and Spain.

Internationally, Kaestner also worked in his previous positions in the network industry, which he found as an Internet fan and self-taught at the end of his architecture studies: for the Telekom subsidiary T-Mobile, he first set up electronic trading in Germany and later managed the electronic sales channels in Great Britain or the Netherlands. He was responsible for Eastern European business for the Monster job platform. Since last July he has been advising Linkedin Inc.

Now the native of Tübingen has more responsibility in the company and wants to make the company “more visible” for German business customers, as he says. He could do that just by his impressive stature. Kaestner is 2.14 meters tall.

To press
Send post by email

Till Kaestner heads LinkedIn business in Germany

From Martin Gropp

After a year of vacancy, the professional social network Linkedin has a new boss for Germany, Austria and Switzerland. Until now, European boss Ariel Eckstein had been in charge of the business.

An error has occurred. Please check your entries.

Send post by email

Many Thanks
The post was sent successfully.