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Strategic development of sports clubs

This book shows those responsible in sports clubs how they can develop a long-term strategy that creates a strong, attractive club brand that can attract new members and retain existing ones. It explains step by step the most important aspects of a structured, strategic club brand development in order to remain competitive and attractive in the environment of increasing competition from fitness studios or home fitness.
The author describes all phases of strategy development, shows what needs to be considered during implementation and illuminates many inspiring questions: How exactly is the membership structure? Does the club have its own club identity and what does it look like? Which business models are suitable in a specific case? What marketing strategies can the association develop in order to achieve the goals it has set? What marketing tools are available for this? How can change management be established and implemented in the association? And what instruments can an association use to check the goals it has set and the strategies it has developed?

A comprehensive guide with a professional foundation and numerous practical examples that helps clubs regain the public awareness and membership numbers they deserve.

• The strategic management and the strategic planning process
• The strategic analysis - environmental analysis
• The strategic analysis - club / organization analysis
• The overall strategic analysis
• Strategic options and directions
• Bundling the strategic concept
• Measures and their implementation
• Controlling and performance management
Nicolas Fink works at the SRH Fernhochschule - The Mobile University as a lecturer in the areas of sports management, marketing and corporate management as well as an expert for various media. In recent years he has pursued various activities in the field of sports management, including as managing director of a large registered association and as head of a DSV ski school.

Keywords

How can sports clubs win more members? How does a sports club become a strong brand? Develop strategy for sports clubs Soccer club Strategy soccer clubs Strengthen soccer develop vision and mission statement Define target group Analyze competition Formulate club identity Mobilize everyone involved Observe competition Fitness studios Strategically control and steer Strategic development Controlling and performance management

Authors and affiliations

About the authors

Nicolas Fink works at several universities as a lecturer in the areas of sports management, marketing and corporate management as well as an expert for various media. In the past few years he has pursued various activities in the field of sports management, including: as managing director of a large registered association as well as managing director of the Hessian Football Association e.V., and he is head of a ski school of the German Ski Association e.V.

Bibliographic information

  • Book TitleStrategic development of sports clubs
  • Book SubtitleHow clubs become strong brands in the long term: analysis, planning, implementation, controlling
  • AuthorsNicolas Fink
  • DOIhttps: //doi.org/10.1007/978-3-658-27355-2
  • Copyright InformationSpringer Fachmedien Wiesbaden GmbH, part of Springer Nature2020
  • Publisher NameSpringer Gabler, Wiesbaden
  • eBook Packages Business and Economics (German Language)
  • Softcover ISBN978-3-658-27354-5
  • eBook ISBN978-3-658-27355-2
  • Edition Number1
  • Number of Pages XVIII, 417
  • Number of Illustrations87 b / w illustrations, 0 illustrations in color
  • Topics Branding
    Business strategy / leadership
  • Buy this book on publisher's site