Can we see YouTuber earnings
YouTube: These are the factors that really make your earnings depend
At first they were often ridiculed, but now YouTubers are recognized not only as great influencers, but also as clever business people. Because many earn a lot of money mainly through advertising. However, YouTube earnings depend on a number of very specific factors.
They are famous, popular and influential: YouTubers are the new pop stars of our time - and they are now also making good money on the video platform. So far, however, only insiders and of course the YouTubers themselves have known how exactly the income is generated.
Who earns how much money on which channels was not an issue. But for about a year, YouTubers around the world began to disclose their advertising income in their own videos.
On the one hand, these videos show that YouTube income from advertising can fluctuate greatly and is therefore not transparent in every respect. At the same time, the explanations of the YouTubers provide some exciting insights into monetization on the platform.
YouTube earnings don't depend on followers
YouTubers are often ranked based on their number of followers. This may be a sign of their popularity, but it has no direct impact on revenue. The same applies to the number of likes under a video. The really important number for YouTube revenue is the number of views for individual videos.
Because YouTube pays the content creator a certain sum per thousand video views in the advertising program. CPM (cost per mille - costs per thousand) is the name of this important key figure.
This means: the more people watch a video on YouTube, or actually the ads in it, the higher the income it generates.
Now it is of course the case that channels with millions of followers from loyal fans also have more video views on average than channels with few followers. In this respect, the number of followers is not unimportant - but not decisive for monetization.
At the same time, for example, not all YouTubers with a million video views have the same CPM number.
Rather, the CPM rate is based on various factors. These factors ultimately determine how much revenue a YouTuber can generate. And this is exactly where it gets exciting and a little speculative, because YouTube of course does not disclose all the details.
But that much seems clear: the most important CPM factor is location.
Germany is not that lucrative for YouTubers
Location does not refer to the place of residence of the YouTubers themselves, but rather to the countries from which the viewers come.
To show how big the difference can be, we look at a YouTuber from Germany and one from the USA, whose viewers are from their respective home countries.
On the one hand we have Julien Bam. He is the first YouTuber in Germany to publicize his earnings on his channel. In a video, he spoke openly about his earnings from September 2017.
It showed: For 28 million video views, he earned around 25,000 US dollars a month. In this case, his CPM is less than one euro and slightly below the German CPM average of one euro.
For comparison, let's take a look at the US YouTuber The DDG Family. It has an average of three million video views per month. But he gets around 16,000 US dollars for this. His CPM rate is over five US dollars, which is more than five times as high as Julien Bam's, with a lot fewer views.
That's because advertisers tend to focus on the North American market because it's more lucrative for them. This is not only due to the high population, but also to the higher number of YouTube users in the region.
Simply put: In the USA (and also in Canada) you can make more money with ads on YouTube than in Germany or even the Ukraine, for example. By the way: The place with the best CPM rate is the United Arab Emirates.
But besides the location, there is another factor that has a decisive effect on the CPM: the content of the videos.
Some niches are better than others
That, too, is actually logical from the advertiser's point of view. Certain content generates a certain audience.
The more targeted you can target audience with advertising and the more revenue that audience generates, the better it is for your advertising revenue on YouTube.
For example, anyone who runs a real-life vlog, such as the German YouTuber “Tanzverbot”, has an average of less than one euro, a much lower CPM than the German gaming YouTuber Montana Black, whose CPM was 3, 50 euros was.
Why? Because it is more attractive for advertisers to be able to address a very specific community - in this case, gamers - than a very diverse audience such as with real-life vlogs or comedy channels. In fact, entertainment and comedy are some of the worst paying topics on YouTube.
This shows that niches are good, but some niches are better than others.
A good example of this is the Russian YouTuber Marina Mogilko, who currently lives in California. She has three different YouTube channels. Two of them are aimed at a US audience: her entrepreneur channel “Silicon Valley Girl” and her voice channel “Lingua Marina”.
In a video on her channel “Silicon Valley Girl”, she shows how much the YouTube earnings of these two channels differ from each other.
Your language channel, Lingua Marina (around 1.7 million subscribers), has a very special target group - but apparently not an exceptionally profitable one. Here, her CPM is about five US dollars, which is the US average.
It looks a little different on her business channel “Silicon Valley Girl” (275,000 subscribers). Here she specifically addresses the self-employed, typically a target group that is very willing to spend. Accordingly, your CPM number on this channel is ten US dollars.
So if certain niches generate more revenue from ads, they can make more money. At the moment, the topics “gaming”, “beauty”, “tech” and “business” seem to be particularly lucrative niche fields on YouTube.
The video length is important
Depending on the location and content, the video length also influences the CPM and thus also directly the YouTube revenue. Videos that are ten minutes or longer generally generate more money.
This is simply because you can run more ads in longer clips than in short videos without it becoming too annoying for viewers. Of course, it is also important that viewers not only watch the entire video, but also the ads in full.
Who is watching the videos and when
Some YouTubers have also noticed another strange trend in their CPM numbers. These always seem to be lower when most views are made immediately after uploading.
Why this is the case is currently still speculation. One reason could be that it is better for advertisers if the views are gradual, as it gives them more time to collect relevant data on the respective viewers - and to adjust the ads accordingly.
Advertising revenue isn't everything
Of course, all of these are not rules that are set in stone, but much more tendencies that YouTubers have observed themselves in their earnings. Of course, all of this can vary greatly in detail.
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In addition to advertising income, YouTubers also have other sources of money, such as product placements, advertising contracts or their own products and services.
Here you can only guess how much money you will make with it. Because what exactly this income looks like and which factors are decisive - most YouTubers are still silent about that.
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